About Us

Welcome to Bloom!

We thought it was high time for some introductions here, so, well - there's no time like the present.  

Bloom is owned by Kristy and Gavin Seidel and is located in beautiful Jupiter, Florida.  Nope - we are not an overseas company; we are a small family owned business right here!

Kristy, having been raised in the Southeastern United States, has a love of ALL things personalized, monogrammed, and trendy.  Gavin, has a love for Kristy (awww).  We have both made careers out of teaching high school (English and History) but that love of boutique style clothing and accessories, brought them to The Sweet Magnolia, their first foray into business and embroidery.  Through the years, clients have become friends, and business has grown and changed.  With this, in 2018, Bloom Boutique and Formalwear (Bloom by Magnolia) was branded and launched as a subsidiary of The Sweet Magnolia.  

We love outfitting our children in custom goodness, finding deals, and amazing accessories, gifts, and apparel.

Above all, we are so very appreciative of our customers past, present, and future. 

Keep an eye out here for lots of mom and dad advice, awesome items, and as always, perfect trends for you!

XOXO

Kristy